Octarine Communications
Business Advertising in Durban North

Octarine is an advertising and design agencyWe specialise in clear, relevant messages that reach the right target market. In addition to advertising copy, compose press releases, we develop and co-ordinate customer mail campaigns, brochure copy and formal speeches. We create corporate identities, product pack designs, promotional literature, annual reports and posters. We have developed advertising campaigns for newspapers, outdoor, magazines, radio and cinema. For more information, contact Ann Druce on 031 564 6921 or visit www.octarine.co.za.

We’ve been around since 2001, and happily, so have some of our clients. Successes Our team has won several awards, including two Loeries, a Silver Quill Award and even a couple of international advertising awards. But we prefer to judge our success by our clients’ success. Relationships You deserve the best advertising support to grow your brand, so we need you to trust us with your marketing strategy. But we keep all confidential information to ourselves. Strategy Together, we agree the advertising strategy and then we begin the creative process. We evaluate the graphic design project or advertising campaign against this strategy to make sure you get what you need. We’ll design your advertising and plan your media to match your budget and consider the campaign a success when we achieve the objectives within the budget. Allowing an unauthorised person access to company assets presents a real security risk. And even if they don’t have any sinister intentions, there is still a risk to your company reputation if your company page becomes stagnant and outdated. If you’re not an administrator, but someone else in the company is, you can ask one of them to add you as an administrator and go through the same process. Your company name and current position at the company listed in the Experience section. Without this, they simply won’t be able to assist you. But be patient; it can take as long as a couple of weeks to get a response. Local newspapers have quoted all sorts of research suggesting Facebook is dead; people are tired of it, bored or moving on; that Twitter is so yesterday and social media in general is on its way out. Alvin Toffler was right; technology is moving so fast we do suffer from future shock. Watching a business trend gain momentum as it passes you by can be very unsettling, and learning that, instead of being out of touch, you simply avoided wasting time and resource on a passing fad would be reassuring. But headlines predicting the end of everything from advertising to the entire world aren’t exactly new. So reports of Facebook’s demise certainly appear to have been exaggerated. This is, however, likely to be due to the Chinese search engines and social media websites which skew the world averages but don’t play a role locally. In South Africa, however, Pinterest is growing and is at position 17 in South Africa, significantly ahead of world averages. Market Shares Here in South Africa, Facebook is losing market share in a growing market. Aligning your brand to the right social network Of course, the key issue for marketers is not the overall ranking or popularity of a social media option, but the alignment of its user profile and editorial environment to the target market and brand objectives. Because social media can’t be separated from the marketing strategy, and the selection of social media should be subjected to the same rigorous evaluation as any other media channel.